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Can Facebook or MySpace Help You Land a Job? The Internet is quickly becoming the vehicle of choice for people looking for a job and for employers looking for people to hire. There are many job sites on the Internet dedicated to matching up employees and employers, and most people turn to the Internet today when they are hunting for a job instead of turning to the classified ads in the local paper. Job hunting websites may all be well and good when you are looking for a job, but what about social networking sites. Everyone knows how popular sites like Facebook and MySpace are online, but can they help you get a job? If you are in the job market, can these sites be your foot in the door, or a one way ticket to the unemployment line? The answer is that there is no easy answer. To know if you can find a job using Facebook or MySpace, you have to know how employers feel about these sites, and employers have mixed feeling about them. Some companies are actively using social networking sites to track down employees that meet their company’s employee profile and have had great success finding workers via social networking sites. Other companies wouldn’t touch these sites as a hiring tool with a ten-foot poll – in fact, many companies don’t even want you to access these websites from their company computers. The real answer to this question has more to do with exactly what kind of job you are looking for. Are you looking for an executive position at a company? Then stay off of the social networking sites, at least for job hunting (and maybe all together). No company is going to look for its top brass on a social networking site, and you will be wasting your time. However, if you are looking for entry level or hourly wage work, the social networking sites like MySpace and Facebook may be the answer for you. Many hourly wage employers in particular, like fast food restaurant chains and mall stores, use MySpace and Facebook to look for potential employees in their area. If a potential employer sees your profile and thinks you may be a good fit for their company, they will send you an email or an instant message and get the ball rolling. You should also, however, carefully consider the downsides of using social networking sites as a job tool – and you should carefully consider how and if you use these sites at all if you are in the market for a new job. Most people wouldn’t want their parents to see their social networking site profile, let alone potential employers. If you have rude and off color material, political or religious material, and inappropriate photos of yourself on your profile, a potential employer will be turned off, and you might lose your chance at that job. Most people give up way too much of their privacy when they use these kinds of sites, and your social networking site profile may offer a window into a side of you an employer might not be overly impressed with. Further, you can open yourself up to danger by using these sites to job hunt. If someone approached you in the street and offered you a job, would you accept? Then why would you accept a face value an approach by someone on social networking site? If you do get approached for an interview, never meet anyone in a private place, and do your homework to make sure the facts check out before you go for the interview. One last reality check – there are over 60 million users on MySpace alone. How will an employer find you in the crowd? MySpace and Facebook may help you in your job hunt, but don’t count on them as your sole avenue into the job market.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

What Career Coaching Can Do to Help Land a Better Job A career coach is something many people have heard of but few actually understand what they do. Career coaching has become more popular in recent years, and they are actually used by many people who already are employed to help them stay on the right track in their career. If you are looking for a job, however, and especially if your job search is proving difficult and painful, a career coach might be just what you need to get your search on track. Career coaches get a lot of flack by trade. Some people laugh them off as the latest in the line of self help gurus that people spend a lot of money to see, often with mixed results. To some people, career coaches are up there with psychoanalysts and personal trainers – accessories of the rich but not very relevant to your every day kind of person. This assessment of career coaches might not be entirely fair, however. Career coaches can, and have, helped tons of people get on the right track in their job searches and have helped even more people not only find a job, but find a career that they love. So, just what can a career coach do for you? If you are job hunting within a certain industry, a career coach can help you narrow down your choices while simultaneously making sure you are putting your best foot forward when you go out there on the hunt. Sometimes, especially if you have been in a field for a long time, the skills you are highlighting on your resume are stale or the language you use to talk about your work history is outdated. In addition, a career coach can help you make sure that when you go into a job interview you can present yourself as on top of the latest developments in the field and as a person who could jump right into the job without needing a lot of training or guidance. The same goes for someone who is trying to get a job in a new field. A career coach will give you pointers about that field and the companies in the field as well as giving you general advice about the typical culture of that business – what kind of lingo is used, where the industry is centered, who the big players are, and even how to dress for your interview so that you look the part. Career coaches can also make sure your resume is in order and showing off your skills in the best light possible. This help a career coach provides when you know what kind of job you are looking for is all well and good, but they can do even more when you know you need a job, but you just don’t know what you want to do. If you have been frustrated in your career goals in the past, a career coach will work with you to decide exactly what kind of job you really want to have. They can help you figure out which industries are best suited to your interests, your skills and your personality. If you want to start your own business, they can walk you through the process from start to finish. A good career coach could be the key to finding the career of your dreams instead of just one more job. Last but not least, a career coach can let you know what you are doing wrong in your career. Do you have a problem with your interpersonal working relationships, or are you bad at delegating so you always end up doing all of the work? A career coach will work with your to set these problems right. When you need a better job, a career coach can clear the path for job improvement.