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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Networking Ideas to Land a Job You Want Finding a new job is always a chore, especially if you are looking for your ideal job. While all jobs have pros and cons, finding employment that you enjoy or feel strongly about can greatly improve your job satisfaction. There are many ways to network and find the job you want. One of the biggest ways to make connections is to volunteer or find an internship. If you have not been able to land a permanent position in the career of your choice, apply for internships or offer your services for free. This is an ideal way to get your foot in the door and since the employer will already be familiar with you, it increases your chances of being hired when an opening arises. Meet people in the field you want to be in. If there are conferences or organizations that members who work in your desired field join, see about getting a membership or attending. Networking within your field of choice can build connections that blossom in the future. Take a lesser position at the company you want to work at. If you want to be a manager but are offered a customer service position, take the customer service position. Management roles are less stressful when you know what the company expects from you. Watch and learn the ins and outs of being a manager at that particular company. After you have some experience under your belt, apply for the next opening. Ask around. Most job openings are not posted anywhere. Finding openings is typically more about inquiring than finding posting. If you are eager to be a part of a company, e-mail your resume to the Human Resources department and see what type of hits you get. Stop by local companies and inquire in person and leave a copy of your resume if there are openings. Most employers are using the Internet to find new employees. Even if the position they are hiring for is not posted online, searching through posted portfolios is commonplace. The best way to get noticed is to have a concise portfolio that goes into detail about past work experience and your future career goals. Before you make it to an interview, the employer should already have a good idea about whom you are. Having a web presence is essential to job-hunting these days. Many employers are using e-mail and electronic submissions to screen employees. With that in mind, you need to be Internet savvy. Brush up on Internet skills, learning the tricks and trades of using the web as a way to seek out the best jobs. Purchase a domain and post your portfolio there. Be sure to show versatility, accomplishment and organization in your portfolio. Also if you choose to use social or networking sites represent yourself in a positive light. Be sure to keep your portfolio updated even when you are not actively looking for work. An interested employer could choose to contact you based on your updated portfolio. Be open to relocating. Search through Internet job postings for other states. Leaving your hometown might be difficult but the job of your dreams may be out there somewhere. Pack up and move to a more economically viable area and mingle with the populous. Make your employment intentions known without seeming desperate for a job. No matter what type of job you have been dreaming of, there are numerous ways to get that position. The key to pinning down, and getting the job you desire is to never give up. If you have been on the job hunt for two years without any success, do not give up.

Continuing Education Key to Being a Better Employee Employers now recognize the importance of continuing education for employees. Over the past few years, more and more employers have begun to offer tuition reimbursement and continuing education classes to their employees. While this was once thought of as an excessive expensive, it is now understood that continuing education benefits the company as much or more as it does the employee. The job market is becoming more and more competitive everyday. Only the best employees are getting jobs in certain sectors. That means that your skills need to be sharp in order for you to remain valuable to your company. This is where continuing education comes into play. No matter what type of job you have, just about all companies are investing in continuing education. The reasons why are simple. Even though the company may spend a good deal of money on continuing education for their employees, they see an even larger return. By having employees that are on the top of their game, the company will be more productive as a whole. Thus the company will make more money. With that in mind, it is very important that employees always take advantage of continuing education classes when they can. You will be able to stay on top of whatever new trends are coming up and possibly acquire skills that will allow you to move up in the company. By taking continuing education classes, you will become more productive. Studies have found that employees that continue to have their skills refreshed and renewed are more productive on the job. This is a perk for both employees and their employers. You will be able to finish more work in less time and with more understanding. Thus making your time at work easier. If you are not sold on the idea of continuing education, think of it this way. Your employer is paying for it. It is a perk of your job that you should take full advantage of. If you are working towards acquiring skills that will lead you to a promotion or an entirely new job, you are doing something to better yourself. And, it is costing you less, or nothing at all. The best companies to work for in the country have great training programs. This is no coincidence. These companies, which also make a ton of money spend thousands of dollars training their employees so that they can go out and make the company the most money possible. Less successful companies have begun to follow suit. No matter what type of job you have, there are continuing education programs that can help enhance your job experience. Continuing education is a great way to break out of a rut. If you are eager to change jobs or get a promotion, you will fair much better in the job market if you do some continuing education. Use whatever means your company offers to better yourself and become more marketable. The type of continuing education you choose depends on your career goals. It is always helpful to have an advanced degree in a certain field. If tuition reimbursement for graduate school is an option, take it. Having a Master’s or PHD will help you become an expert in your field of study. If your job has company continuing education, take them up on it., Even if a promotion is not exactly what you are looking for, being cross trained is always a good idea. Gain as much in the way of knowledge and skills as you can. When you move on to your next job those skills will look great on your resume.